Great question. They open their own account at the financial institution of their choice. They can use Fidelity, E*Trade or any other financial institution that offers the right type of account. We believe the money should be held in whatever account they like. Our goal is to educate and get them started, with the right type of account(s) and example portfolios, and lots of surrounding education (made easy)

Anyone can Google "investing for kids" and similar searches to find lots and lots of wonderful information about IRAs, 529s, custodial accounts, compound growth, ETFs and more. There's so much amazing information, that it can be overwhelming. With Planting Fortunes we make it easy. We save you (and them) time with exactly what you need to know at each of life's milestones, and help you get started. The most important step is to "do something" vs "do nothing" - and that can have $100,000's impact over time. We take the research, guesswork and procrastination out of the equation.

Giving money as a gift is easy and it can be the best gift of all because it can buy them whatever they want. However, at life's key moments, when multiple people give the gift of money, what do they do with it? Too often it gets spent right away, sits in the parent's account (in the case of a child), goes into savings and so on. Investing the money, and doing it in the right accounts that are tax-advantaged, at each stage of life, is something everyone should and can do. But it's not easy to get started. Planting Fortunes makes it easy. With clear steps and education throughout, they get started instead of procrastinating and learn along the way. Knowledge is power and financial literacy can make all the difference so that they're not just "working for money" but also "making money work for them".

When you purchase a Planting Fortunes gift package, an email is sent with a get started link. It's that simple. The Get Started link guides them with easy steps with two goals in mind: (1) get a portfolio live and invested and (2) learn along the way, with knowledge to last a lifetime on all the tax advantaged accounts they can use and how to navigate them over time. They receive: (1) A guide with instructions, easy steps and lots of education (2) A companion spreadsheet If you'd like to give an additional cash gift, that is encouraged. The gift email will indicate that amount, and you'll coordinate to get the money to them on your own. We don't want to be an unnecessary middleman, and don't want to charge fees for transferring money. Most people use Venmo, or give a check in person at the event, often along with a congratulations card indicating the Planting Fortunes gift is by email.

Not at all. We've organized the steps & education into easy bite sized modules. Getting started takes 10 minutes to go live with your first portfolio: - 5 minutes of reading - 5 minutes to set up an account of their choice (eg with Fidelity, E*Trade, ... ) - 2 minutes to invest in the first portfolio (investing "in the market"). After that we offer more learning modules and tips - for the kids and the parents. - Learning about IRAs, 401Ks, Roth, 529s, Custodial UTMA/UGMA and regular investment accounts. - Learning about portfolio diversification and selection of ETFs and stocks - We offer an open ecosystem where you are fully in control, we are providing guides and making it easy to "not procrastinate", to get started, and navigate your financial life with confidence.